It's not your village people—you’re just not ready to grow.
- Pearl Ubani
- Feb 24, 2025
- 2 min read
Calm down nau, fix your face, and let me explain.
Scaling a business sounds exciting—more money, more customers, maybe even an investor or a juicy loan to expand.
But if your house isn’t in order before you attempt to scale, you’re setting yourself up like mad.
If you’re thinking about taking your business to the next level, here are some indicators that you might not be ready just yet.
1. Your Revenue is as Inconsistent as NEPA
If you’re not making enough money selling a product or service, the solution is not to start selling more things. Scaling should increase profits, not increase problems.
Before you add more products or services, figure out a better way to sell what you already have. Optimize, test, and refine your sales process before you go big(or you will have to go home oh).
2. You Are the Entire Company
Only you:
Marketer ✅
Sales rep ✅
Accountant ✅
Social media manager ✅
Operations ✅
Customer service ✅
And now you want to expand? Expand to where, my dear? The hospital? 😭
If you’re drowning in tasks and still thinking of scaling, you’re setting yourself up for failure. Before scaling, get additional hands—whether it’s tools, automation, or actual people.
3. You Have No Clear Systems
If everything in your business is based on guesswork, vibes, and your mood, we have a problem.
No KPIs? 🚩
No written goals? 🚩
No business plan? 🚩
So if tomorrow, God forbid, you lose your memory, that’s the end of the business? 😩
Scaling requires structure. You need clear processes, documented strategies, and a roadmap for growth. Without it, you’re just making your life harder than it needs to be.
4. Your Customer Experience is a Mess
If customers are always complaining about your product or service, and instead of fixing it, you’re busy looking for new customers… my dear, you’re just feeding your problem(s).
Good news spreads fast but bad news spreads faster. Is it until someone drags you on TikTok?
Fix your customer experience first. Make sure your existing customers are happy and returning before you think of getting new ones.
Scaling Should Be Like Building a House
If your foundation isn’t solid, everything will collapse. Don’t rush to scale just because you’re excited. Fix the core issues first.
And if you're trying to scale your business and don't know how to get your ducks in a row, let's talk about it before you waste your time and money.
Written by Pearl Ubani
Questions, feedback, or article suggestions? Email me thepearlubani@gmail.com
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